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Job Ref:



Business Development Manager 


North West England


£40,000 - £45,000 DOE bonus to £15,000 plus benefits

The Role

The Company

Our client is a long-established leading name in the Catering Equipment and Supplies market, they have a vast portfolio of products across light and heavy equipment, workwear and cleaning making them the go-to supplier for thousands of professional Foodservice and Catering operators across the UK.

The culture is supportive and inclusive, sales professionals are given autonomy to plan and manage their regions and enjoy excellent relationships with their customers and colleagues.

The Job

We are looking for an experienced field sales professional to drive sales growth across a network of independent foodservice and hospitality customers across North West England this is a business development role and the emphasis is on generating new business:

  • Harness the data on the company prospecting system to identify potential customers and then get in front of them to promote the business, its products and services.

  • Contacting potential clients via email or phone to establish rapport and set up meetings

  • Maintaining a regular call cycle around your area (average 5 sales calls a day, 4 days a week) providing quotes and ensuring that all enquiries are dealt with in a timely manner.

  • Manage margins within company policy to achieve sales and drive volume growth.

  • Support customers with product information and promotions.

  • Build long-term relationships with new and existing customers.

  • Researching HoReCa businesses and individuals online (especially on social media) to identify new leads and potential new markets.

  • Planning and overseeing new marketing initiatives

  • Attending conferences, meetings, and industry events

  • Maintain accurate visit and sales records along with regular reporting to your line manager.

  • Monitor sales performance and update targets based on activity and key result areas.

  • Manage existing Key National and Independent accounts with support from NAM team and sales office functions


The person

This role would suit an entrepreneurial and driven sales professional who is used to selling to customers in the Foodservice and Hospitality sector and gets a buzz from winning and growing new business.  +

We are looking for candidates who can demonstrate:

  • Experience in selling to end-user customers in the HoReCa channel

  • Proven experience in driving a continuous pipeline of new business

  • Excellent journey planning and territory management skills

  • Natural communicator -enjoys meeting new customers and building up strong relationships

  • Asks the right questions to propose the right product/s, identifies buying signals and closes

  • Well organised and able to manage and prioritise a busy workload

  • Flexible to manage a large area and stay away from home if required

  • Driven and ambitious with a desire to hit KPI’s and earn bonus.

Unfortunately, the overwhelming number of applications we receive means that we aren’t always able to respond individually. If your application has been successful we will contact you within 48 hours to discuss the vacancy in more detail.  

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