The Company

A well-established and growing business specialising in the installation, servicing and support of commercial beverage equipment across the UK. Working with manufacturers, distributors and operators nationwide, the company provides a complete service solution including installation, preventative maintenance, refurbishment and reactive support.

With a strong reputation for reliability and technical expertise, the business supports customers across a range of sectors including hospitality, retail, leisure and workplace environments.

Due to continued growth and increasing demand within the sector, they are now looking to appoint a Senior Business Development Manager to drive new customer acquisition and support the next phase of national expansion.

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The Role

The key responsibilities of the Senior Business Development Manager include:

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Business Development:

Identify, target and secure new business opportunities across a national territory. Proactively generate leads through networking, market research, industry events, and direct outreach.

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Sales Strategy:
Develop and implement a strategic sales plan focused on high-potential sectors and accounts. Present tailored solutions that align with client requirements and company offerings.

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Solution Selling:
Develop a strong understanding of our product and service portfolio, including capital equipment sales, leasing options, rental agreements, maintenance contracts and service packages.

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Sales Cycle Management:
Manage the full sales process from lead generation through to negotiation and closing. Deliver customised proposals that address client challenges and deliver long-term value.

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Revenue Growth:
Work towards ambitious sales targets, building a strong pipeline and contributing to the company’s goal of achieving a £1m run-rate by the end of 2026.

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Client Relationship Development:
Build and maintain strong relationships with key decision-makers across multiple sectors and position yourself as a trusted advisor to customers.

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Market Intelligence:
Monitor market trends and identify new opportunities within the coffee, hydration, and beverage equipment sectors.

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Reporting and CRM Management:
Maintain accurate pipeline reporting, track opportunities through CRM systems, and provide regular updates on sales performance and market insights.

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Collaboration:
Work closely with marketing, product and service teams to align sales strategies, campaigns, and customer solutions.

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The Person​

The ideal candidate will demonstrate the following skills and experience:

• 5+ years’ experience in business development or sales

• Proven track record of winning new business and closing high-value deals

• Experience managing complex sales cycles and large opportunities

• Excellent communication, negotiation and presentation skills

• Strong commercial awareness and understanding of sales methodologies

• Experience using CRM systems and sales reporting tools

• Self-motivated, proactive, and results-driven

• Ability to build strong relationships with key decision makers