Job Ref:



Regional Sales Manager  


North West & Scotland


to £40,000 DOE + bonus, realistic OTE £52,000

The Role

The Company

A market-leading supplier of premium quality catering equipment products sold to the professional Foodservice and HoReCa sector. They are recognised for the outstanding quality of their brands, innovation and excellent service support. The business has an inclusive culture with excellent staff retention and a strong team ethic. An excellent opportunity to join this rapidly growing business and drive sales via distributors as well as engaging end users to promote the range of products.

The Role

The Regional Sales Manager will be responsible for driving sales across the North West of England and will also go into Scotland.

  • Nurture relationships with distributors, support sales staff on client visits and keep them updated with details of promotions, NPD etc.

  • Follow up sales leads and visit end-user customers to discuss their business and promote product solutions to suit.

  • Manage your diary efficiently to ensure that all clients in your area are receiving excellent customer service and communication is regular.

  • Share feedback from your territory on trends, challenges etc. to your line manager and other departments to support the business marketing and strategic development.

  • Ensure that each sales call has a goal -both in terms of current activity and long-term pipeline;

  • Daily and weekly communication with your Line Manager and other sales staff sharing leads and offering support wherever possible.

  • Attendance at Trade Shows.

  • Monthly sales reporting. 


The person

We are looking for a skilled Regional Sales Manager who can demonstrate the following:

  • Proven experience in selling equipment or products to the Foodservice sector in a field sales role;

  • Experience in selling via catering distributors would be beneficial but not essential;

  • Excellent journey planning and time management;

  • Strong blend of account management and business development skills;

  • The ability to quickly follow up on and qualify sales leads;

  • Excellent presentation and negotiation skills -able to present to all levels and deliver compelling sales pitches;

  • Experience in selling premium equipment solutions, highlighting the benefits and overcoming price objections.

  • Flexible to cover a large territory and stay away from home if required. 

Unfortunately, the overwhelming number of applications we receive means that we aren’t always able to respond individually. If your application has been successful we will contact you within 48 hours to discuss the vacancy in more detail.