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Job Ref:



Regional Sales Manager


Midlands – N. East  


£35,000 - £45,000 DOE + 20% bonus and benefits

The Role

The Company

World leading manufacturer of premium commercial Foodservice and Beverage Equipment systems. They have an excellent reputation for their high-quality equipment solutions and continuous innovation making them the go-to choice of many of the best known Foodservice operators globally. They have achieved impressive growth and are an excellent employer with low staff turnover.

The Role

The role requires a well-organised, customer-orientated salesperson who can effectively manage and prioritise opportunities across a significant territory.

  • Manage the distributor network across your area building strong relationships, and delivering training and support.

  • Regular interaction with end users to promote and demonstrate the full product range.

  • Coordinate and deliver live cooking demonstrations to clients across your area.

  • Drive growth through existing accounts as well as maximising new business opportunities (both at regional level as well as new Key Account level business).

  • Maintain excellent communication with colleagues across all departments to maximise sales opportunities.


The person

  • Proven experience in Field sales and has sold either Foodservice or Coffee Equipment to the HoReCa channel;

  • A culinary background with the ability to deliver Foodservice Equipment demonstrations an advantage but not essential;

  • Excellent time management and journey planning skills with experience of having managed a large territory an advantage;

  • Team orientated salesperson with excellent communication skills and the ability to interact across a breadth of stakeholders.

  • Flexible to travel and stay away from home as required.

Unfortunately, the overwhelming number of applications we receive means that we aren’t always able to respond individually. If your application has been successful we will contact you within 48 hours to discuss the vacancy in more detail.  

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