The Company

Our Client is a supplier of some of the most innovative Foodservice Equipment solutions in the world.  They have a longstanding legacy of working with industry leading distributors and consultants to deliver outstanding commercial cooking solutions and are recognised for their excellent service levels, equipment knowledge and world-leading brands.

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The Role

This is a new role focused on developing and growing sales of a highly innovative range of products designed for the Bakery and Patisserie channels. Sales are made via a network of distributors and Foodservice Consultants with direct presentation to end-users to showcase and promote the products. 

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• Compile and prioritise a database of target clients, for whom you will be responsible for devising and implementing the national sales strategy.

• Engage with customers and end user groups to promote and demonstrate the range of products.

• Support and train distributor sales teams on equipment ranges.

• Visit end users promote and demonstrate the products and highlight the benefits to the client with a view to gaining specification.

• Strategic ongoing account management.

• Research and explore strategic supplier partnerships with a view to adding complimentary products to the range.

• Closely track industry news to ensure that you are aware of any new openings or refurbishments.

• Establish strong professional relationships with your distributor and consultant clients.

• Invite key clients to the demo facility to showcase the product range and conduct live testing with their menu items.

• Ensure regular internal communication with your manager to update on activity, share customer feedback and queries, and with marketing to suggest potential marketing activities.

• Monthly sales reporting.

 

The person

This role will be part of a small and close-working team. The business culture is hands-on, driven, flexible and self-sufficient - it is not an environment where you will be micro-managed. Instead they value sales professionals who are self-motivated and capable of independently driving strategy.

 

• Experience of working with key end user client groups across the bakery and patisserie channels.

• Proven sales experience of either foodservice equipment solutions or premium food solutions.

• Experience of selling foodservice equipment to clients, distributors, and consultants.

• Excellent organisation and journey-planning skills with the ability to cover a large geographical territory.

• Flexible to travel extensively and stay away from home when required.

• Strong self-management skills with a strong work ethic.

• Personable, professional, and tenacious.

• Passionate about the foodservice industry in particular your area of specialism.

• Demonstrable experience of selling premium/specialist equipment solutions -a consultative seller who seeks to understand the need of the customer along with the challenges they face and propose a solution which will add value to their operation.

• Previous experience as a pastry chef would be desirable but not essential.