The Company

The Key Account Manager (Coffee Shop chains) is responsible for identifying, developing and securing new strategic business opportunities across the UK whilst accelerating growth within an established portfolio of national coffee shop chains. The role combines strategic account management with proactive business development, creating long-term commercial partnerships by understanding customer strategies, influencing equipment specifications and delivering innovative foodservice solutions across the Welbilt portfolio.

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The Role

The successful candidate will manage a portfolio of existing strategic coffee shop segment customers, driving account growth through category expansion, new site openings, refurbishment programmes and cross-brand opportunities, while also identifying and winning new national accounts across the wider foodservice sector.

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• Identify, target and secure new strategic Key Accounts across the UK

• Work closely with the Director of Key Accounts to identify new target customers within designated segment (Coffee Shop Retail)

• Develop strategic business plans for high-value prospects.

• Generate a robust sales pipeline to exceed annual sales targets.

• Identify emerging market trends and convert them into commercial opportunities.

• Engage with National Account level end user groups to promote the range of products with a view to gaining specification. 

• Closely track National Accounts to ensure that you are aware of any new openings or refurbishments.

• Invite clients to the demonstration kitchens to showcase the product range and advise on products and recipe development (with support from the culinary team).

• Work with current national account team to strengthen position of the brand within end user group accounts.

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The Person​

We are looking for a candidate with knowledge of and passion for the Foodservice industry, who has experience in field sales and is excellent in front of key customers.

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Applicants should demonstrate the following:

• 5+ years field or sales/account experience.

• Previous experience selling into the coffee shop sector

• Proven knowledge and understanding of the Hospitality and Foodservice market.

• Experience of having presented product solutions to key customers would be an advantage.

• Excellent organisation and journey-planning skills with the ability to cover a large geographical territory.

• Flexible to travel extensively and stay away from home when required in order to meet and network with our customer base.

• Strong self-management skills with a strong work ethic: treats every call as a sales opportunity with clear goals to achieve.

• Excellent communicator, both with customers and colleagues.

• Personable, professional, and tenacious.

• Experience of selling premium equipment solutions.

• Well- presented at all times.

• CFSP accreditation (Desirable but not essential)

• Knowledge of Salesforce (Desirable)

• Understanding of Microsoft programmes (Outlook, Power Point, Power BI, Teams)