The Company

A leading and established distributor of commercial Foodservice Equipment, specialising in the supply, design, installation and servicing of high-profile, complete commercial kitchen schemes. With an established reputation and a comprehensive offering, the business works with Foodservice operators to deliver quality solutions across their estates.

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The Role

This is an excellent opportunity to develop and manage a comprehensive portfolio of spending National Accounts across the Foodservice and Hospitality sector. The focus will be on winning new national operator business, growing existing relationships and identifying opportunities across expanding customer estates. Responsibilities include:

• Proactively target, develop and win new National Account business across all Foodservice operator sectors.

• Build and manage long-term relationships with national operators, key decision-makers and procurement, property and operations teams.

• Track clients’ new site openings, refurbishment programmes, estate expansion plans and sister brands to identify and convert new sales opportunities.

• Grow a portfolio of active, spending accounts through regular engagement, account planning and a strong understanding of each customer’s estate and future requirements.

• Promote the full range of commercial kitchen design, equipment supply, installation and service solutions to maximise account penetration.

• Work closely with the design and projects teams to develop suitable proposals and ensure a coordinated, professional service for national customers.

• Manage tenders, proposals, commercial negotiations and account reviews, converting opportunities into profitable long-term business.

• Maintain accurate account plans, opportunity pipelines, sales forecasts and records of upcoming projects across customer estates.

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The Person​

• Proven experience selling commercial catering equipment, kitchen projects or related solutions into the Foodservice and Hospitality sector.

• Experience developing and managing Key or National Accounts, ideally with multi-site Foodservice operators.

• A demonstrable track record of winning new business and growing the spend and profitability of existing accounts.

• Strong understanding of how national operators plan new openings, refurbishments, rollouts and developments across multiple brands.

• Ability to build relationships at senior level while engaging effectively with property, procurement, operations and project stakeholders.

• Commercially astute, with experience preparing compelling proposals, negotiating agreements and managing complex sales cycles.

• Highly organised and proactive, able to identify opportunities early, maintain account plans and manage multiple customer requirements.

• An excellent team player who works collaboratively with internal design, sales and project teams and is comfortable travelling to meet national customers.