The Company

A globally respected manufacturer of market leading commercial catering equipment, known for quality, reliability, technical excellence and service support. Part of a well-resourced international foodservice equipment group, the business supplies the foodservice and hospitality sectors and offers the opportunity to influence its next phase of UK growth

​

The Role

We are looking to appoint a National Sales Manager to lead UK sales activity, deliver profitable growth and strengthen key customer partnerships. Reporting to the UK Sales & Marketing Director, you will combine hands-on field leadership with national sales planning, team development and strategic account management. 

​

Tasks include (but are not limited to): 

• Lead, coach and develop the UK sales team, setting clear targets, account plans and activity objectives and managing performance; 

• Support the development and delivery of national sales plans, forecasts and budgets, aligning regional activity with revenue, market share and margin targets; 

• Develop new business and strategic accounts, building senior relationships with customers, distributors, dealers, consultants, specifiers and end users; 

• Support major bids, customer proposals and commercial negotiations within agreed levels of authority; 

• Use sales data, CRM reporting and KPI measures to manage pipeline quality, monitor performance and identify risks and opportunities; 

• Improve sales processes, reporting and follow-up while managing sales activity and travel costs responsibly; 

• Work with marketing, product, commercial, contracting, service and operations teams to translate customer feedback and market intelligence into action; 

• Represent the business at customer meetings, exhibitions and industry events, ensuring sales activity follows company policies and commercial procedures. 

​

The Person​

This opportunity will suit a commercially driven, hands-on sales leader who can turn strategy into action, build trusted relationships and develop a high-performing team. You will have the autonomy to influence national sales priorities, supported by an experienced leadership team. 

​

Applicants should demonstrate the following: 

• Proven sales leadership experience, ideally within commercial foodservice equipment, refrigeration, capital equipment, manufacturing or a related B2B sector; 

• A strong record of delivering sales growth and improving commercial performance across national or multiple territories; 

• Confident people management skills, with the ability to coach, motivate and hold a team accountable in a supportive and respectful way; 

• Strong commercial, analytical and negotiation skills, with experience using sales data, CRM systems and pipeline reporting to inform decisions; 

• A demonstrated track record of sales success with major nationals and the ability to strategically target, win and drive growth through major group accounts; 

• Excellent communication and relationship-building skills, with credibility at all levels; 

• A practical, resilient and action-oriented approach, with the flexibility to travel across the UK and support the team and customers in the field.